If you are not a seasoned social media expert, managing a bunch of social media pages and accounts at once can be quite overwhelming. You have to remember to post on your pin board on Pinterest, to add a bunch of hashtags on Instagram, to shorten your posts for Twitter, not to mention LinkedIn, Quora, Reddit… you get the point!
How do you manage all of these accounts? What if you can’t hire a dedicated team of social media interns? The answer is simple – social media publishing automation.
Automation doesn’t mean that you are delegating vital processes to a robot. It also doesn’t mean that you are sacrificing on the quality of your content.
The most time-consuming activity on social media is scheduling your content, so that’s the first thing you should automate.
A lot of experts say that Facebook scheduling is better than using a third party, but yet there are a lot of people that disagree. Ultimately it seems that there is no difference to the Facebook algorithm, you still get good organic and paid traffic if you use a third party tool.
The greatest benefit, of course, is that you can schedule many posts at once, effectively putting your next 6 months on autopilot.
Here are three easy ways to automate your social media posting:
#1. Schedule posts at the best time.
There are certain times each day that people are more likely to go on LinkedIn, Twitter, and Facebook. All of those times are different. For example, the best time to post something on LinkedIn is around noon – when busy executives take their lunch break and check the latest memes from their colleagues.
Other social media (like Twitter and Facebook) are more popular in the evening hours 7-9PM. If you post at those times then you will obviously get more views and more engagement. Here is a great infographic on the best times to post on social media.
#2. Repurpose content to several platforms at once.
What do I mean? Every post that you post on one social network can go on all of them. You just need to respect the rules and standards on each one.
Here is a breakdown of each one:
Twitter – keep the message to 140 characters, add pictures, emojis, and hashtags
Instagram – post only pictures or videos, and go heavy on the hashtags
Linkedin – focus on B2B or career/work related stories or victories. Long articles do great
Facebook – you can post pretty much anything, the more words the better.
Pinterest – use it if you have a lot of images and image collections. Also infographics do well.
Vine – all video, if you are a video maker learn your craft well.
Snapchat – also all video, use filters, cool graphics, make it a catchy message Medium – all written, more text, less images, and it’s all about the substance Youtube – create good video covers and write long video descriptions
#3 Use Evergreen Content
What do we mean by evergreen? Evergreen content is like evergreen trees, you know those trees that are green throughout the whole year?
So evergreen content is content that is always relevant and stays relevant in the long term. For
example, a post titled “15 strategies to get more conversion on LinkedIn” will be relevant as long as LinkedIn exists.
You can always take the most popular posts from the last few years and update them with some new information. Then you can post them repeatedly on your social media channels.
This way your new followers will be able to see your top content from previous years and you will get more engagement.