As most of us know, the IT industry is facing some job layoffs these days. This has created a chaos among students doing their engineering course. Some of them do not have a clue on what to do after their engineering courses. But, some students have intelligently started learning digital marketing. The reason is that they are aware of the huge scope in this niche in the coming years in India.

Similar to IT in the 1990s and 2000s

During this period, there was really an excitement among students in entering IT industry. Not only engineering graduates, many B. Sc graduates rightly grabbed the opportunity. They took courses on software programs to get into the IT industry to accelerate their career and to move to respectable positions. When the IT industry is declining at present, the digital marketing is experiencing new entrants now. Like the IT industry of the 1990s and 2000s, digital marketing has an excellent scope in the near future.

How are engineering students moving to digital marketing?

By educating them

Their basic skillset provides engineering students with the ability to take up digital marketing as their career. For instance, for an engineering student, the spirit of life is data and intuition. This is what digital marketing is all about.

Learn Digital Marketing

Digital marketers will have to create their own marketing strategies. While using data as their compass, they should move through the field with intuition. Engineers always love doing analytical work and they can apply this skill in digital marketing niche. As engineers feel that they will enjoy their work in digital marketing, they are moving by taking up digital marketing courses.

Using their problem-solving skills

In general, students taking up engineering will have problem-solving and analytical skills. Their engineering course will further improve these skills. With such skills, they enter the field of digital marketing. In the digital marketing niche, whenever a new product is introduced in the web market, it is important to conduct a thorough study. Not just about the product, but also a thorough study on the customer base becomes important. A whole lot of intuitive stuff is available online. So, engineers are learning from web sources to divert to the digital marketing career.

Certificate courses in digital marketing

Institutions that offer certificate courses in digital marketing state that many engineering students enroll in their courses. The senior IT professionals, particularly those conversing with clients show interest in understanding digital marketing. The reason is that better integration with digital media helps them. It helps them in understanding their client requirements. So, they frame their strategies accordingly to provide better customer integration.

Students in their engineering course are taking up digital marketing courses. They do this to serve better to the IT industry or to choose digital marketing as their career.


Many engineering students are taking up digital marketing courses. They do this either for strengthening themselves or as the opportunity to enter the digital marketing field. With the great scope for development in the digital marketing niche, this move will count. Understanding the reasons for low employability rates among engineers, it is time to make a move on.