Business owners should not ignore the importance and power of professional SEO. Regardless of the digital marketing strategies, you have in mind for 2020 you should focus on implementing the most efficient strategies for search engine optimization in order to gain trust and authority in the online environment.

It’s recommended to market your business in the digital landscape and to make use of all the available services so that you stay on top of Google’s frustrating changes. By optimizing your website regularly, you no longer have to worry about Google’s algorithms and updates.

What Search Optimization Strategies Should You Focus on in 2020?

SEO specialists who have started their work search for the most efficient SEO strategies, strategies that will enable them to get good rankings and to stay on top of Google’s updates.

The fact of the matter is that although some things in SEO might remain the same and maintain their influence as far as ranking is concerned, it is quite challenging to keep up with the shifts and changes in this field.

You should make it your priority to dominate in the SERPs and to do so you should focus on the following aspects:

BERT and User-Focused Optimization;

Instead of trying to figure out how to optimize for BERT the smartest thing you can do is turn your attention towards optimization that focuses on the user. BERT focuses on intent matching and the content you provide for optimization purposes should do the same.

A website that fulfills the needs of its users will be rewarded by Google, that is for sure. According to “But, with the introduction of BERT, Google’s ideal is closer than ever and the influence of optimization for algorithms took a big dive, making space for those sites that truly made their sites with the goal of helping their visitors”. 

High-quality content;

There is nothing new here because we all know how important content is and what a great difference it can make for the success of your website. Content impacts all your other search engine optimization efforts and without relevant, valuable content you will not be able to compete with those in your niche.

According to “In a way, the key to staying successful in search marketing 2020 is the same as it ever was – put out good content, with consistent brand messaging, in all your channels,” Robbins said.

“As the search engines become ever more adapted to natural language understanding, the best-written content – in all forms – will win the day.”

As SEO specialists have put it, content should be optimized for the users and not for search engines.

  • When it comes to SEO strategies you should not forget about E-A-T (expertise, authoritativeness, and trustworthiness). You need to build a great reputation in the digital landscape. Google focuses on the authority and trustworthiness of the content provided.
  • User-experience and technical SEO; refers to the overall experience of the user on your website.
  • Mobile SEO; you should turn your attention towards mobile SERPs and understand the way they work so that you can come up with suitable optimization. More than half of the Internet users use their mobiles to search for something
  • Entity optimization; local SEO is entity-based and the importance of local search engine optimization should not be ignored.
  • Link building; the role of the links changes and it is the task of SEO specialists to build links that attract visitors. Link building should focus on the brand itself and what it has to offer.
  • SEO automation; this is meant to help you save precious time and to focus on branding, on your customer’s experience on your website, on their needs and expectations.

Which SEO techniques Are the Best?

When it comes to what professional SEO services and techniques to be used in 2020 you should also turn your attention towards: voice search, which is meant to simplify the search for users, featured snippets that are displayed at the top of the SERP result, providing a great digital experience to users, adding video content on your website.

Voice & Video

It is entirely up to you to decide which ones you should focus on. What matters is that you are aware of the fact that these are the most important SEO techniques for this year and they can make a huge difference as far as the ranking of your website is concerned. You should create videos that support the content available on your website for they will get you more traffic.

Keep Eyes on Algorithm Updates

Algorithm updates happen when you least expect it and they can impact your website’s ranking to a great extent. The smartest thing you can do is to be prepared for them and the only way you can do that is to improve and optimize your website constantly.

If you have a great website that caters to the needs of your users you have nothing to worry about. This is what you should expect from SEO this year and provided you focus on what needs to be done you should not have any unpleasant surprises.

Trust SEO specialists

The good news is that you can rely on SEO specialists to help you with this process and to do what needs to be done for your website so that it has a competitive edge in your niche.

Outsource SEO

Outsourcing SEO to skilled marketers is probably the smartest thing you can do for your website and for creating a powerful online presence for your business. It is wise to invest in professional SEO services that will create a website for your users, one that caters to their needs and that delivers a unique experience. Such a website will not be ignored by its visitors or by Google.